The future of CAD was revealed on the Virtual Worlds stand at The May Design Series. The company attracted huge interest with its demonstration of Virtual Worlds 4D, which promises KBB retailers a powerful technology-led consumer experience. A first for the KBB sector, Virtual Worlds 4D delivers a ground-breaking, virtual reality and interactive buying experience, which is compelling and optimises the sales potential of excellent design.
Nathan Maclean, Acting Managing Director at Logicom reports the most frequent comment from visiting retailers experiencing 4D for the first time was “Wow, that’s just amazing”! He goes onto explain: “We were taken aback by the excitement 4D generated amongst retailers and were delighted with the brisk sales.”
A futuristic, simulating headset is fundamental to Virtual Worlds 4D; when worn by the customer, it places them centre stage, in their designed KBB space. Designs in Virtual Worlds 4D appear with unsurpassed depth, scale and parallax, and are capable of creating the excitement and adrenalin rush akin to those experienced by gamers. The 110 degree viewing angle places the customer directly in the room, rather than looking in through a screen. The response to eye movement is immediate, facilitating 360 degree head-tracking and interaction with moving elements of the room, including opening cupboards, looking inside drawers and stepping into showers.
Nathan Maclean, Acting Managing Director at Logicom likens Virtual Worlds 4D to the core elements of interior design, alongside space, light, form, texture, colour, furniture and objects: “Virtual Worlds 4D provides out retailers with the missing 8th element of interior design. It places the physical body, or customer, inside the space, so as to be able to fully appreciate the design’s potential and stimulate the aspiration of ownership. The design becomes theirs. The experience is engaging, entertaining, compelling and leads customers to the point of ordering”.
Virtual Worlds by Logicom is keen to optimise sales opportunities for showroom retailers and envisages a Virtual Worlds 4D in-store area, dedicated to elevating the design experience. Virtual Worlds 4D is a significant element of a new Virtual Worlds 4D Showroom package, which combines the acclaimed Virtual Worlds Professional 3D interactive CAD software, Viewer App and 2D Planning tool with the new 4D showroom technology.