Your Invitation to Become the Sottini Showroom “Designer of The Year” and win £2000 of John Lewis Vouchers

In a true meeting of industry minds Sottini, the timeless bathroom brand, and Virtual Worlds, the UK’s leader in CAD technology for the KBB sector, have joined forces to reveal a brand new competition to find the nation’s pride of showroom design. The winner of the competition will scoop a £2000.00 prize, in John Lewis gift vouchers.

The inaugural ‘Sottini Showroom Designer of the Year’ in partnership with Virtual Worlds competition aims to reward and acknowledge the talents of the UK’s finest KBB designers who continue to go the extra mile when it comes to creating truly stunning showrooms which excite, entice and inspire customers.

Steve Breen, Sottini Sales Director, comments: “The showroom design world has shifted dramatically in recent years; today’s discerning customer increasingly seeks a bold approach, infinite inspiration and more creative design freedom.”

Nathan Maclean, Managing Director at Virtual Worlds adds:  “We really do have some of the most hardworking, talented KBB designers here in the UK. Plus now, with 4D CAD systems, such as Virtual Worlds, they are able to really push the boundaries in terms of creating truly outstanding designs which show the remarkable design detailing of collections such as Sottini in all their glory. It is therefore great to have an opportunity to give them the credit they deserve.”

The competition is open to all Sottini retailers – and to be in with a chance of taking the crowning title, retailers must submit their design proposals by 13th March 2017 to marketing@sottini.com, in a 3D CAD format, using a software package such as Virtual Worlds, to include all key elements of the bathroom using products solely from the iconic Sottini bathroom collection. The ethos is on creating a showroom which is inspiring, innovative but also realistic.

From those entries, a judging panel made up of industry experts from Barratt Homes, Potton Homes, Millwood Designer Homes, Colemore Tang and Conran Design, as well as Virtual Worlds, Ideal Standard and EKBB magazine, will decide upon the overall winner. Winners will be announced late March 2017.

Full details and terms and conditions of the completion can be found here

Maximise The Millennial Movement…

With a new report highlighting the millennial generation as the UK’s most active renovators and decorators, Virtual Worlds is reminding retailers of the importance of selling on the benefits of CAD technology to this captive audience.

According to a new report by Houzz, over half (57%) of millennial homeowners (aged 25 to 34) renovated their home in 2015, which was in line other age categories. However, millennials far outpaced other generations when it’s comes to delving into decorating – with 79% having recently redecorated compared with 71% of those aged 35 to 54 and 68% of those 55 and over.

Nathan Maclean, managing director of Virtual Worlds comments: “It is interesting to see this distinctive market shift as the younger catchment group begin to enter the housing market and invest in customising their new home. More so, with the report showing that the kitchen is the second most prevalent home improvement focus, shortly followed by the bathroom, it certainly reflects a buoyant opportunity for the KBB retailer.” 4D Bathroom

To help retailers take stock of this opportunity, Virtual Worlds’ innovative 4D CAD technology, the first of its kind in the UK, enables would-be buyers an incredibly realistic 4D simulation of physically being in their dream design. Users are able to immerse themselves in the room as an avatar; allowing them to get a feel for the space, how the designs works and even try out functions such as opening drawers.

Nathan adds: “As a generation already well accustomed to the marvels of modern day technology, millennials are a natural audience for 4D simulations; and in fact, from our experience, many actively seek it as part of their buying process.

“For the retailer looking to tap into this opportunity then, we’d recommend it as a way to attract business, create standout and driving sales – after all, once a customer has had the experience of walking around their dream kitchen or bathroom design it is very likely that they will be sold.”