Virtual Worlds and Sottini Take Up Residence at Potton Homes!

Virtual Worlds and Sottini are teaming up to break new ground by installing the latest 4D Theatre CAD technology system in a Potton show home on site at its St Neots development in Cambridgeshire.

As part of this industry first, Virtual Worlds will provide access to a wide range of bathroom layouts from Sottini, the timeless bathroom brand built on a heritage of quality and innovation in design, which customers can then tailor for the home they are interested in designing while visiting the Potton show home. This innovative technology allows the homeowner to virtually walk around and sample their bathroom before they order.

In what is akin to a show home of the future, Virtual Worlds’ market-leading 4D Bathroomsoftware uses a 4D headset to enable customers to enter the designed space, experiencing it in full virtual reality and having the opportunity to walk around the space, just as they would in the real world.

The software replicates the dimensions and layout of the room exactly, with customers even able to interact with objects around the room just as they would in real life, such as by opening and closing drawers, cupboards and doors.

The exceptional Sottini collection will be displayed in exquisite detail through the Virtual Worlds software, with customers able to experience the beautiful design possibilities of the range to its fullest. The result will be a stand out showroom which will help Potton’s partner Cambridge Kitchen & Bathrooms to drive sales and improve customer experience.

The scheme will see the system installed at the Potton Self Build Show Centre for a period of six months. It will be the first time 4D CAD technology has ever been used in a show home environment.

Nathan Maclean, managing director of Virtual Worlds, commented: “We’re delighted to be partnering with Potton and Sottini to deliver a unique experience for self-builders.

“Designing and building a bespoke home is the biggest transaction most people will make in their lifetime. Our software will help to enhance the buying experience as well as provide the peace of mind that comes from virtually sampling the room and their chosen products before investing, ultimately resulting in a product they are happy with. It’s the ultimate try before you buy experience.”

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Fae Perkins at Potton, said: “We’re always looking for new ways of improving the experience for individuals designing their dream home with us. We’re sure Virtual Worlds will prove to be a popular addition to our show centre and will help to ensure that customers are 100 per cent happy with their completed property.”

Steve Breen, Sottini Sales Director, added: “This is a unique opportunity for buyers to experience their dream bathroom before even a single tile has been laid and bathroom suite has been installed. A bathroom is a huge investment but this show home gives individuals purchasing through Potton  the perfect chance to ensure their room will be money well spent.”

For further information please visit www.virtualworlds.co.uk

First Impressions of the New 4D CAD Experience for Showrooms

A new CAD consumer experience is being rolled-out by Logicom, which could significantly change the way retailers sell.   Launched at the May Design Series, Virtual Worlds 4D proved a popular attraction for visitors who queued up to don the futuristic headset and experience a 4D world. One or two sceptics suggested it was a techie gimmick, whereas most thought it could transform the showroom experience and prove an exciting new selling tool.  The first installations are completed and the early indications are that this latest innovation could be a game changer.

The technology

Virtual Worlds 4D is an adjunct to the popular Virtual Worlds Professional 3D interactive CAD software. Key to the technology is the Virtual Worlds unique interactive platform and the advanced, simulating headset. When worn by the customer, it places them centre stage, in the designed space. Look down and the customer sees an avatar of themselves, sitting in their new room.

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Designs in Virtual Worlds 4D appear with exceptionally realistic depth, scale and parallax, made possible by Virtual Worlds’ unique 3D modelling. Users of 4D have access to all the current product catalogues of a vast choice of KBB manufacturers’ brands. Each manufacturer has worked closely with Virtual Worlds to ensure their product collections are accurately replicated in 3D format and update their catalogues regularly.

In 4D the 110 degree viewing angle places the customer directly in the room rather than looking in through a screen. The response to eye movement is immediate, facilitating 360 degree head-tracking and interaction with moving elements of the room, including opening cupboards, looking inside drawers and stepping into showers.

A first for the KBB sector, Virtual Worlds 4D claims to deliver a ground-breaking, virtual reality and interactive buying experience, which is compelling and optimises the sales potential of excellent design.

Subscription based

Under a subscription known as Virtual Worlds One, Virtual Worlds 4D is bundled together with Virtual Worlds Professional interactive 3D CAD software, its Viewer App, 2D Planning and Pricing Module. The software specialist Logicom is behind Virtual Worlds and it is understood that more innovations are currently in development, which will be made available to all subscribers.

A unique showroom experience

Reese James is one of the first retailers to install 4D. Owned and managed by Nigel Mason, the company has a showroom located in Shirley, near Solihull. A hot spot for kitchen and bathroom showrooms, Reese James has three competitors within a five minute walk. Working in such close proximity to other kitchen and bathroom businesses is a key reason Mason was eager to sign up to the 4D package, as he explains.

“Our whole approach is to offer the consumer a unique and outstanding experience from beginning to end. Having seen the 4D demo, I was sold hook, line and sinker. I knew our customers would be wowed and I wanted it immediately for our showroom. This is a major, major way that we are different from the guys down the road.

Nigel Mason of Reese James with customer using Virtual Worlds 4D lr

On the day the software was installed Mason and his staff demonstrated its capabilities to a steady stream of staff from neighbouring businesses, intrigued by the experience. “It was comical, we’d complete one demo and another person would pop in saying they’d heard our goggles were amazing and could they have a go. We were the talk of the area and the experience spread by word of mouth, within hours. It made us begin to realise what a powerful marketing tool this was going to be.”

The showroom is split 50:50 between bathroom and kitchen settings with Rotpunkt, Dornbracht and Laufen products on prominent display. Mason considers the technologically advanced 4D is in keeping with these brands and the company’s upmarket and forward-looking image: “I want customers to enter our showroom and be so impressed with what they see and the shopping experience we promise that they commit without delay. For us 4D is instrumental in achieving this”.

Like Mason, Derek Waddington owner of Broadway Bathrooms in Putney, London was immediately excited by the whole concept of 4D: “I’ve used Virtual Worlds for five years now and love it. When I saw the 4D demonstration, I immediately thought it was for us. It’s an additional investment but our showroom is not that large and needs to work hard for us – I feel 4D will really help”.

Pre-empts installation issues

It is early days for 4D and Mason is the first to admit that he and his staff are still honing their sales pitch, when it comes to introducing consumers to it. His commitment to the technology is such that all potential customers are given a brief demonstration of the ability of the “goggles”, as he refers to the headset, at preliminary discussions and visits to the showroom. “We show them how their kitchen or bathroom design will be visualised, how it will appear through the goggles and the outstanding level of detail they will be able to experience. So far each one has been amazed.  You can hear some of them leaving the showroom still excitedly talking about it. This is a major, major tool for us. We plan to use 4D with as many people as possible.”

Resolves spacial awareness

One of the key features of the technology is that the customer experiences their kitchen or bathroom as though they were walking through it in real life. The realism is impressive, so much so that both Waddington and Mason report that 4D provides the spacial awareness which so many customers lack.

Customer using 4D at James Reese lr

“Most customers struggle to grasp an overhead, 3D plan or flat render – however smart it looks. We find the 4D experience overcomes this problem entirely. They feel physically in the room and so they can see exactly how much space there is between the island units and the oven or the drawers fully extended and whether there is sufficient space for their requirements. It avoids all sorts of potential problems”, explains Mason.

Waddington agrees: “We use Virtual Worlds a lot in the showroom as it is real time and in 3D. Customers can relate to what they are seeing − they really get involved with the design. I anticipate 4D is gong to be that much better”.

As the customer physically experiences the room via the headset in 4D, the designer views the same design on a screen, only in 3D format. If required, adjustments to the design can be made and the customer can view the changes immediately. There is no additional work involved for the designer to go from standard 3D interactive stage to showing the customer the design in 4D.

Waddington thinks the consumer experience of 4D could negate the requirement for producing high resolution renders entirely: “High quality rendering is slow and dated; I think there will be no need once the consumer has seen their design through the goggles – we’ll be talking to them at an entirely different level”.

Design consultation fee potential

Installation of the new CAD technology has also made both retailers start to re-evaluate their approach to charging for design consultations. Like so many kitchen and bathroom retailers, Reese James does not currently charge for designs and Broadway Bathrooms do so rarely, both nervous of deterring potential clients. However, the introduction of the 4D experience is making them question this approach. Mason explains his thinking: “If you can bolt together an impressive showroom with strong design, personal service and add the wow factor of Virtual Worlds 4D experience, I am beginning to think a consultation fee could be feasible”.

Now that would be a game changer.

(Published in KBB Review, September 2015 edition, page 49.)

Virtual Worlds Launches the Future of CAD for Retail Showrooms

The future of CAD was revealed on the Virtual Worlds stand at The May Design Series. The company attracted huge interest with its demonstration of Virtual Worlds 4D, which promises KBB retailers a powerful technology-led consumer experience. A first for the KBB sector, Virtual Worlds 4D delivers a ground-breaking, virtual reality and interactive buying experience, which is compelling and optimises the sales potential of excellent design.

Nathan Maclean, Acting Managing Director at Logicom reports the most frequent comment from visiting retailers experiencing 4D for the first time was “Wow, that’s just amazing”!  He goes onto explain: “We were taken aback by the excitement 4D generated amongst retailers and were delighted with the brisk sales.”

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A futuristic, simulating headset is fundamental to Virtual Worlds 4D; when worn by the customer, it places them centre stage, in their designed KBB space. Designs in Virtual Worlds 4D appear with unsurpassed depth, scale and parallax, and are capable of creating the excitement and adrenalin rush akin to those experienced by gamers. The 110 degree viewing angle places the customer directly in the room, rather than looking in through a screen. The response to eye movement is immediate, facilitating 360 degree head-tracking and interaction with moving elements of the room, including opening cupboards, looking inside drawers and stepping into showers.

Nathan Maclean, Acting Managing Director at Logicom likens Virtual Worlds 4D to the core elements of interior design, alongside space, light, form, texture, colour, furniture and objects: “Virtual Worlds 4D provides out retailers with the missing 8th element of interior design. It places the physical body, or customer, inside the space, so as to be able to fully appreciate the design’s potential and stimulate the aspiration of ownership. The design becomes theirs. The experience is engaging, entertaining, compelling and leads customers to the point of ordering”.

Virtual Worlds by Logicom is keen to optimise sales opportunities for showroom retailers and envisages a Virtual Worlds 4D in-store area, dedicated to elevating the design experience. Virtual Worlds 4D is a significant element of a new Virtual Worlds 4D Showroom package, which combines the acclaimed  Virtual Worlds Professional 3D interactive CAD software, Viewer App and 2D Planning tool with the new 4D showroom technology.

Not just the best 3D Design Software around…

…and granted, that’s pretty well up there for being more than enough accolade for anyone; but here at Virtual Worlds we have many strings to our bow!

Now, we all love a trade exhibition but stand competition can be pretty tough – so you have to make sure you capture the crowd as they pass by and make your product look the very best it can be. There’s no getting away from it, we live in a time where we all like things ‘instant’ and to truly engage with your audience, your stand must be compelling and attractive to draw in passers by and hopefully, maximise those selling opportunities!

What better way to do that, than with video! People usually like to watch something on a screen, in preference to reading a leaflet or booklet and will respond with much greater force.

Video marketing is becoming increasingly effective as a marketing medium, both online and in an environment like exhibitions. It’s quick and effective and encourages people to engage with your brand by saving them time… and it just so happens, back here at Virtual Worlds HQ, we can help you do just that!

Not only do we produce the ultimate 3D design software for the kbb industry and interior designers, but we have a great Video & Audio Production team who can create and produce a vast range of broadcast quality projects.

With fully equipped in-house facilities, including a video edit suite, HD video camera equipment, ISDN link and a professional sound recording studio! We offer a very cost effective solution to our clients, by having everything under one roof – not only do our audio and video departments work closely, but they also work together with our other creatives; so we can seamlessly integrate sound, video, 3D graphics and animations with your projects.

01908 663848

www.logicom.com

April – New Catalogues Releases & Updates

It’s been a busy month here at Virtual Worlds with many updates and new catalogue releases from our top manufacturers.  Our latest updates are all now available to download from the Virtual Worlds User Centre so don’t delay and download them today and improve your customer offering.
 

New Catalogues


TOTO’s impressive portfolio is featured in this new catalogue including a wide selection of products from TOTO’s ranges of sanitary ware, baths, furniture, taps, showers and accessories.

“TOTO is very pleased to be included in the Virtual Worlds catalogue of products. This is a valuable resource for our retail partners and their designers, helping them to create the perfect TOTO bathroom for each client.”
Mr Sohei Nishida, UK General Manager, TOTO Europe GmbH

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New Product Launch – Don’t just have a bath –  love it… view our new collection of luxury contemporary freestanding baths – lovingly handcrafted using innovative manufacturing techniques and using the finest materials – specified by architects and interior designs and available only through an elite collection of exclusive bathroom retailers.

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The standard catalogue for theshowerlab sees parametrics used for the first time in Virtual Worlds.  This new catalogue includes all of the standard shower enclosures, trays and customisable components in theshowerlab’s product range. Bespoke theshowerlab product catalogues will be available in the future.

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New Versions

Laufen are signed up to the Virtual Worlds subscription service which means their catalogues will be updated regularly on new product releases. Download this update, the first of many, for the complete range of items from the LAUFEN pro, ILBAGNOALESSI one and palace ranges of baths, furniture, sanitaryware, taps, shower fittings, enclosures and trays. 

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Includes many new collections of tiles from the Dune tile range giving you a greater selection of choice when designing. Additional Dune product updates will be available in the future.

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Featuring the Drayton, Mozzano and Radford ranges of sanitaryware and baths.  This newly updated version also includes the Staffordshire range of taps and brassware and adds new items to the Tubo range of taps and brassware.
 

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Generic Bathrooms
A great selection of generic sanitaryware, furniture, radiators, taps, showers and accessories including some new and more modern additions.  This catalogue provides everything needed to quickly test your bathroom design concepts before replacing the generic items with branded products.  The sanitaryware has most items in both traditional and contemporary styles, with every product type available in all configurations!
You can find it in the Generic section within the Catalogues in the Virtual Worlds User Centre.

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For updates on all of our latest releases keep an eye on our website news section at www.virtualworlds.co.uk or on Twitter and Facebook.

Virtual Worlds Support Team
Helping you design better!

Virtual Worlds Lights up TOTO with First CAD Catalogue for UK

TOTO has joined forces with Virtual Worlds, to make its cutting-edge bathroom ranges available for the first time to UK retailers and designers, on a leading UK CAD system.  Virtual Worlds Professional from Logicom is the sophisticated, 3D interactive CAD software, used by thousands of designers in the UK.

This strategic alliance by the major Japanese manufacturer, renowned for its design and technological innovation, and Virtual Worlds creator of the pioneering KBB CAD system, is important to TOTO’s continued success, as explained by UK General Manager, Mr. Sohei Nishida: “This is a valuable resource for our retail partners and their designers, helping them to create the perfect TOTO bathroom for each client.”

The TOTO product catalogues have just gone live on the Virtual Worlds Professional software and are available free of charge to all its licensees.  Capturing the essence of TOTO’s cutting-edge product designs was critical and Virtual Worlds developed new modelling techniques, including a realistic way to reflect TOTO’s unique Luminist material, which can be back lit in basins and baths.

Mr Masahiro Maruhashi, Product Promotion Department Manager, TOTO Europe GmbH is delighted with the result: “This is an impressive tool that gives our customers and their consultants the ability to try out different TOTO products at the planning stage and produce realistic views of their creative concepts.”  

Monita Cheung, Designer at C P Hart, the designer bathroom retailer, is likewise enthusiastic: ‘Virtual Worlds is an essential design tool for C.P. Hart. We’re delighted that TOTO, one of our best-selling brands, is now included on our Virtual Worlds program. The TOTO range is such a unique looking product, with great detail, that we really struggled to find another item to use in place of this on our 3D visuals. Now, we can create impressive customer visuals, which truly represent our design concepts and provide a true photorealistic image for our clients”.

JJO Looks to an Interactive 3D Future with CAD Deal with Virtual Worlds

JJO, the UK’s leading manufacturer of fitted kitchens, has announced that for the first time its kitchens, bathroom and bedroom furniture will be available in a 3D and interactive format on CAD software. The company has completed a deal with CAD specialist Logicom, which will see JJO’s entire portfolio featured on the latest Virtual Worlds Professional’s software, delivering far more than standard CAD platforms.

John Pollitt, Sales Director at JJO says the decision to work with Logicom is consistent with JJO’s on-going strategy to invest in the latest design and technology: “Virtual Worlds by Logicom is an award winning CAD system, increasingly recognised for its success in improving retailers’ sales. I am confident that our relationship with Virtual Worlds will assist JJO retailers to grow their businesses, thanks to the system’s unique ability to produce, at speed, inspirational room sets, whilst allowing designers to demonstrate their customer’s kitchen in an appealing and persuasive, interactive 3D format ”.

JJO’s first catalogues, Colonial and Eco kitchen collections, have just gone live to dealers signed up to Virtual Worlds Professional and these will be followed by the launch of JJO’s Eco Bathroom and Colonial Bedroom collections, by mid 2013.

For further information contact Logicom: T: 01908 663848  www.virtualworlds.co.uk

March 2013 – New Catalogues & Releases

Virtual Worlds continue to develop our offer to users through constant updates and new catalogue releases from top manufacturers.  Our latest updates are all now available to download from the Virtual Worlds User Centre.  It has come to our attention that some of our users have not been receiving our previous catalogue release notifications, therefore we wanted to confirm this year’s new realeases to date.

New Catalogues

  • J & J Ormerod Colonial Kitchens and Eco Kitchens – include the entire range of units and door styles available in the Colonial Kitchens and Eco Kitchens product ranges. Please note that these catalogues are password protected for Virtual Worlds Kitchen Users.

New Versions

  • Hansgrohe – including catalogues for the EcoStat and Axor Starck Organic ranges of brassware and showers. 
  • Dansani – includes the complete set of furniture, worktops, vanity basins and accessories from the new Calidris range and all of the latest furniture and sanitaryware from the Luna, Mido and Zaro ranges. The catalogue is password protected for Dansani retailers. 
  • Simspons Shower Enclosures - including the Elite range, as well as additions to the Ten, Design and Edge ranges. 
  • Ideal Standard Taps Showers & Wastes – this includes taps, showers and wastes from the Academy, Active, Alto, Ceraplan SL, Cone, Elements and Kingston ranges. Additional updates to the catalogue will be available in the future. 
  • JIS Europe – includes the Fletching and Steyning ranges of radiators. 
  • Radox - including the Premiere and Premiere XL ranges of towel radiators as well as many new designer radiators.
  • Bisque – includes new radiators from the Chime, Orbit, Gio and Olga ranges, and new towel rails from the Classic Towel Radiators range.
  • Omega – includes Chippendale, Charles Rennie Mackintosh and Sheraton catalogues.
  • Bauhaus Furniture – now contains the Linea and Celeste furniture ranges, as well as new mirrors for the Essence, Edge and Elite ranges.
    The sanitaryware catalogue now contains the Linea and Celeste ranges, the new Laguna basin, and new sanitaryware for the Design, Touch and Stream ranges

For updates on all of our latest releases keep an eye on our website news section at www.virtualworlds.co.uk or on Twitter and Facebook.

Virtual Worlds Support Team
Helping you design better!

The future of CAD for the KBB sector

The Designer ran a great article about CAD in their November issue.  They asked the various CAD companies, including our Mike Vinten, what the future had in store for the KBB sector.

It was that that many of our competitors predicted tools that Virtual Worlds already provides!  Good to know we are ahead of the game.  And there are even more developments just around the corner. 

3D interactive CAD design – available now

The article quoted comments from CAD providers about what CAD would be like in the future : “interactive tools”, “using software online” to “collaborate” with the consumer on designs ,  the concept of  “walking round” a design before you buy, interacting with other design software  and the importance of realistic visual were all mentioned…they ought to try out Virtual Worlds Professional.  These are all standard to the latest 5.8 package www.virtualworlds.co.uk Available NOW!

Collaborative online design with the customer – available now

We agree that a strong on-line design capability will be key for some customers…that is why we are already working with various customers, customising our 2D/3D Planner www.virtualworlds.co.uk to their particular requirements.  For those retailers who want to give their customers scope to outline their own design ideas, before passing them over to a professional, showroom designer to develop into a feasible KBB design, then this software is hugely powerful and user- friendly.  For some we even integrate with pricing, checkout and parts list – all online.

Realistic visuals you can almost touch – available now

Some of our competitors do not seem to rate their own CAD particularly highly! However, from our retailer user comments, it is apparent that Virtual Worlds CAD is so realistic and the 3D interactive facility so engaging, that Designers are now able to create a sense of the ambience in a customer’s kitchen or bathroom, not just fantastic visuals.  The software tools are there to be used.

What next for Virtual Worlds CAD?

Apps, more online solutions… the developers here at Logicom are way ahead. Watch out!

Award Winning Designer is a Virtual Worlds Fan

Monita CheungMonita Cheung and her team of designers use Virtual Worlds software to create amazing designs for C.P. Hart clients.

”I enjoy using Virtual Worlds to create photorealistic 3D images. The software allows you to create your own products and tile templates if necessary and the fast and efficient features make my life easier with the large amount of retail projects I work on day in and day out. I love the fact you can adjust the lighting very easily and that rendering time is very quick.”

Having very recently featured in Kitchens, Bedrooms & Bathrooms Magazine with her bathroom designs created using Virtual Worlds, we caught up with Monita to find out more about her style and inspiration.

 

Background

Monita graduated from Middlesex University with a BA (hons) Product Design degree and came across C.P. Hart whilst searching for a summer placement during her second year of studying. Her eight-week placement was extended to 10 and then to 12 weeks. Monita worked part time for C.P. Hart during her last year of university and upon graduation was offered a Junior Designer position at the Waterloo showroom. Having won the KBB Young Designer Award she has also been a finalist for the Designer Kitchen&Bathroom Award. She is delighted to work at C.P. Hart.

 

 

 

 

How would you describe your style?

“I’m certainly a more contemporary styled woman with the love for minimal, bold architectural lines with hints of warmth using different materials and textures. Maybe it’s within my Chinese roots but I love the oriental styles with the sense of peace and well balanced feng shui in the room”.

How do you approach a new design?

“I start by spending a good amount of time getting to understand my client, it is by far the most important thing to do. To understand what style they are searching for and how they will be using the bathroom is very important. The great thing about my job is that I get the opportunity to visit my clients in their home which is the best method of finding out their styles and their way of living. If the option of visiting their home was not available then I would invite my client into our Waterloo flagship store to walk through the showroom and discuss what sort of style they will be wanting”.

What current trends are inspiring your designs?

“I love using stone fronted drawer units within my designs. It provides a sharpness to the product edge that shows the skill of the manufacturer and this creates a high quality expectation for the rest of the room to follow. Very clever wood effect porcelain tiles are very on trend too. There are many available out there but if you manage to find a very high quality wood effect tile it will help to add all the characteristics of a real wood floor with the warmth of the colour but becomes very practical to use for the bathroom areas. Having recently returned from the Cersaie show in Bologna, Italy, it has become apparent that warm stone units and wooden floor tiles are very hot on trend”.

What has been your biggest design challenge to date?

“I can think of a few. One of the most common ones are when I have been given the loft bathroom space to redesign where the slopes are extremely low and I am working with many different angles and the client is wanting a large shower area with a freestanding bath. Another one is having to work with an octagon shaped shower area with slopes forming into the centre of the room. I had to liaise with my installer several times to make sure the shower area will be designed and fitted to perfection. My tip on dealing with situations like these is to double check that everything is what it seems to be, then only to triple check it with possible worst case scenario options”.

Do you have a design icon?

“Since I was 12 I have been in love with Tom Dixon’s S Chair, 1988, steel and wicker. At that age, I promised myself that I would work very hard in life so that eventually I will get to purchase this beautiful chair for my beautiful home and have it in my beautiful living room to admire and to be in awe of”.

What is your own home like?

“I’m currently living with my fiancé in a good sized apartment with a great view of Canary Wharf. It’s a very clean, modern and warm textured apartment where you can really indulge in a glass of wine with friends around the sofa area. The two bathrooms that we have were designed by ourselves and it suits our busy lifestyle very well with a very large shower enclosure fitted with ambient lighting”.

Describe your perfect room, fictional or otherwise?

“Hmm, my perfect room?…Think it’s got to be a fictional one and I will need to add all sorts of characteristics in there…Maybe it could include a large window overlooking a beautiful red sunset, a huge fire pit for the marshmallows, a brazing hearth to create my silver jewellery, a skilled chef on demand for cooking my seafood on a teppanyaki and a large cloud sofa for my friends and family to enjoy their dinner feast”.

Look out for further designs from Monita in future Virtual Worlds posts!

Want to be a Virtual Worlds Featured Designer? Contact Jackie – jackie.bryce@virtualworlds.co.uk

www.virtualworlds.co.uk