Virtual Worlds is strengthening its presence in the market place yet again by adding a new regional sales executive to its busy team.
Matthew Froggatt has joined the firm, which develops market-leading 3D & 4D Design software for the KBB industry, to raise awareness of the product and drive sales in the business across the north of England.
Matthew has six years’ experience working in the home improvement industry. He joins the team from Homebase in Bolton where he has been project managing, remodelling and helping with the designs and layouts for his customers’ homes.
Nathan MacLean, managing director at Virtual Worlds, said: “We’re delighted to welcome Matthew to the team. His work within the retail and KBB sector has given him a wealth of knowledge in the industry and he has an innate understanding about Virtual World’s and what we are about.
Matthew’s knowledge around technology and design will allow us to continue to grow and develop our business, and ensure many more customers are able to take advantage of Virtual Worlds’ design packages when they visit retailers, thereby allowing them to create their dream kitchen or bathroom.”
Innovation-led CAD technology company, Virtual Worlds is continuing to grow with the addition of a new regional sales representative to its busy team.
Leigh Townley has joined the firm to help drive sales of its market-leading 3D & 4D design software and raise awareness of the product in the KBB businesses across Scotland.
Leigh has over 10 years’ experience working in the design and interior architecture business in sales and design roles. For the past three years he has been working at Luxury Home Design in Glasgow where he has been project managing, remodelling and helping with the designs and layouts for his customers’ homes.
Now active in his new role, Leigh will be responsible for driving Virtual Worlds’ brand into the, until now, untapped Scotland region.
Nathan MacLean, managing director at Virtual Worlds, said: “We’re delighted to welcome Leigh to the team, his work with architects and designers has given him a wealth of knowledge in the design industry and has an innate understanding about what Virtual Worlds is all about. With a solid sales background stretching over seven years this role is perfectly suited to Leigh, and we can’t wait for him to get started expanding our customers within Scotland.”
With a new report highlighting the millennial generation as the UK’s most active renovators and decorators, Virtual Worlds is reminding retailers of the importance of selling on the benefits of CAD technology to this captive audience.
According to a new report by Houzz, over half (57%) of millennial homeowners (aged 25 to 34) renovated their home in 2015, which was in line other age categories. However, millennials far outpaced other generations when it’s comes to delving into decorating – with 79% having recently redecorated compared with 71% of those aged 35 to 54 and 68% of those 55 and over.
Nathan Maclean, managing director of Virtual Worlds comments: “It is interesting to see this distinctive market shift as the younger catchment group begin to enter the housing market and invest in customising their new home. More so, with the report showing that the kitchen is the second most prevalent home improvement focus, shortly followed by the bathroom, it certainly reflects a buoyant opportunity for the KBB retailer.”
To help retailers take stock of this opportunity, Virtual Worlds’ innovative 4D CAD technology, the first of its kind in the UK, enables would-be buyers an incredibly realistic 4D simulation of physically being in their dream design. Users are able to immerse themselves in the room as an avatar; allowing them to get a feel for the space, how the designs works and even try out functions such as opening drawers.
Nathan adds: “As a generation already well accustomed to the marvels of modern day technology, millennials are a natural audience for 4D simulations; and in fact, from our experience, many actively seek it as part of their buying process.
“For the retailer looking to tap into this opportunity then, we’d recommend it as a way to attract business, create standout and driving sales – after all, once a customer has had the experience of walking around their dream kitchen or bathroom design it is very likely that they will be sold.”
Virtual Worlds is continuing to grow with the addition of two new regional sales representatives to its busy team.
Miles Maunganidze and Brandon Kwesiga have joined the firm to help drive sales of its market-leading 3D & 4D Design software and raise awareness of the product in businesses across the south of England, the Midlands and Wales.
Brandon will be covering London and the South East of England and has 10 years’ experience in the bathroom industry since first joining the Bathstore as a sales consultant in 2006. He most recently worked at bathroom supplier Farmiloe where he was the company’s brand manager, having been promoted from the position of business development manager earlier in 2016.
With an equally impressive retail background, Miles will be bringing a fresh perspective to Virtual Worlds, following a successful career in retail store management including spells at House of Fraser and Superdry.
With a business management degree from Brunel University, he will be able to use his customer experience skills to get retailers on board whilst managing sales across the Midlands, South West and Wales.
Nathan MacLean, managing director at Virtual Worlds, said: “We’re delighted to welcome both Miles and Brandon to the team. We’re sure they will both prove to be a real asset to the business in the months and years ahead.
“Having two additional experienced sales representatives in our team will allow us to continue to grow and develop our business, and ensure many more customers are able to take advantage of Virtual Worlds’ design package when they visit retailers and create their dream kitchen or bathroom.”
The KBB retail dynamic has changed dramatically in recent years driven, in the large part, by the advent of e-commerce.
Last year alone, UK online spending rose by 11% to £114 billion and it is expected to grow by a further 11% this year, equating to an overall £126 billion. In fact, it is now estimated that some 27% of all retail sales now take place online.
More so, this age of constant connectivity and contextual relevance has irrevocably changed the way consumers make purchasing decisions; they’re able to instantly compare prices and product reviews in store, consult family and friends instantly via social media and, when they’re ready to buy, there is an ever-growing list of online retailers who will deliver products directly to them and, all too often, at a cheaper price.
Naturally, this hasn’t escaped the KBB industry with an increasing number of consumers choosing to buy their new kitchen or bathroom online. Cue an increased need for KBB retailers to be forward thinking and adapt their services to this new way of interacting with and engaging with customers.
This is clearly reflected in the latest Mintel report on the bathroom sector which concurs ‘Retailers need to build a wide suite of skills to service the complex requirements of a bathroom make-over – services will become increasingly sophisticated, with branded elements to add reassurance for shoppers.’
Here, the remit is about thinking outside the box and applying the use of the technology to a retail advantage. One clever way, for example, of getting consumers through the door with very minimal effort is through the use of an online planner; in short, a CAD planning tool which enables consumers to set out the room plan configuration for say, their bathroom of kitchen, and plot in their choice of furniture and accessories – all from the comfort of their own home.
Obviously, as would-be customers need to input their details beforehand, this not only provides data capture but a captivated potential customer who is actively looking at purchasing a KBB product. As soon as the design is done, it is simply sent on to the retailer to follow up in a timely manner.
From our experience, retailers can receive up 25 designs in a month through an online planner and some manufacturers receive over 200 designs. Assuming they manage to get those enquiries in to the showroom, the result is the ultimate lead generator.
Then, when it comes to in-store, it’s about making the experience as engaging and interactive as possible. Of course, the heart of this lies in the showroom which must be as aspirational and current as possible in order to showcase the full design possibilities available – also in having a strong design consultancy to help inspire customers.
Again though, the latest technology can take the customer experience to the next level.
The industry’s first generation of 4D CAD technology, for example, delivers high quality, virtual reality and an interactive buying experience via a futuristic headset. In this way, users are able to experience a realistic 4D simulation of physically being in their dream kitchen or bathroom design via an avatar set to their appearance; allowing them to see exactly how much space there is between the island units and the oven and to ensure there is sufficient storage for their requirements by extending drawers fully and operating functional fittings such as magic corner units.
The use of 4D virtual reality can become an invaluable business tool. Given that most consumers can struggle to grasp an overhead, 3D plan or flat render, however realistic it looks, the 4D experience negates this problem entirely by allowing designers to express their ideas in a precise way that their clients physically experience. It also enables installers to plan work with confidence, knowing the design will work as ‘real’ products have been tried out in the design.
The result, in effect, is negation of the typical ‘buyer remorse’. Given that a new bathroom or kitchen is a huge investment for the average consumer, it is, of course, extremely important that they get it right. In this way, it effectively alleviates the fear factor associated to buying these big ticket items.
Testament to this, at Virtual Worlds, our customers, for instance, have reported an average 50 per cent increase in sales conversions since using our CAD technology – with some reporting a conversion rate of 80%.
Ultimately, it is important to remember that, unlike the FMCG sector, buying a new kitchen or bathroom is a rare and extremely costly experience. Therefore, amid constant tales of buyers being duped with online purchase which fail to live up to expectations and with two thirds (63%) of shoppers admitting they don’t get the best service and overall experience online3, the business case for the KBB retail experience is a strong one.
However, times are changing and the reality is that the age-old formula of great customer service and an experienced design team won’t always cut it and it’s more important than ever to create stand out. By investing in the latest technological innovations, retailers can look to drastically enhance the buyer experience; creating a tangible ‘wow’ factor which will not only get customers in the door but help close the deal. For more information on Virtual Worlds, please visit www.virtualworlds.co.uk
*Taken from September’s issue of KBB Review – page 20*
CAD technology company, Virtual Worlds has announced it has secured a brand new contract with bathroom brand, HiB.
HiB has recently signed a three-year agreement to feature on the popular Virtual Worlds professional CAD software. This means that all retailers signed up to the programme will now be able to generate interactive simulations of HiB products, to exacting proportions, to be included in their design consultations.
Managing Director, Nathan MacLean said: “In this technological age, where consumers are increasingly seeking to ‘try before they buy’, our CAD technology is playing an increasingly important part of the retail dynamic in the KBB world. In fact, most of our retailers have seen a significant increase in sales conversion rates by offering consultancy in this way.
“As such, we’re constantly looking to increase our manufacturer portfolio to provide true-to-life replicas of all the latest market innovations. It is therefore fantastic to have HiB, a business of such a high calibre and excellent product portfolio, on board.”
Ash Chilver, sales director at HiB, adds: “As a business, we’re always on the lookout for new ways to improve our retail proposition and we believe that Virtual Worlds will help customers to more adequately showcase our products in the various stages of the design process.”
For more information on Virtual Worlds, please visit www.virtualworlds.co.uk.
It has certainly been a successful first-half of the year for innovation led CAD company, Virtual Worlds – which now has over 50 KBB retailers signed up to its ground breaking 4D technology.
Launched in October 2015 on a pre-order basis, Virtual Worlds 4D delivers a high quality, virtual reality and an interactive buying experience via a futuristic headset. In a complete industry-first, users are able to experience a realistic 4D simulation of physically being in their dream kitchen or bathroom design via an avatar; allowing them to get a feel for the space, how the design works, and even try out functions such as opening drawers.
The 4D feature comes as part of Virtual Worlds’ comprehensive ONE package which includes an innovative range of design and selling tools designed to enhance the buying experience and, in turn, improve sales conversion rates for the retailer.
Nathan Maclean, managing director at Virtual Worlds comments: “As a complete industry first for the UK market, we knew that pre-order take up would be strong, however to already have over 50 retailers on board is incredible.
“The reality is that a new kitchen or bathroom is a huge investment for the average consumer, so it’s important that they get it right. With this in mind, our 4D offer takes CAD technology to a whole new level by allowing them to not only see how their design will look but get a feel of how it will work through the motion of actually being in the room. In this way, it effectively alleviates the fear factor associated to buying these big ticket items.”
He adds: “The feedback from retailers who have already implemented the technology has been fantastic and we look forward to more retailers adding 4D to their showrooms this year.”
For more information on Virtual Worlds, please visit www.virtualworlds.co.uk.
Last week saw Virtual Worlds out and about meeting retailers and designers, at our 3 day Virtual Worlds ONE event, which was kindly hosted by TOTO at their London showroom.
We wish to express our thanks to TOTO, who provided a great venue and warm hospitality. The space made available to us was perfect.
At the event, we met new and existing clients, where we were able to discuss their specific business needs, as well as present our new Virtual Worlds ONE suite of products. Virtual Worlds ONE is an all-inclusive subscription service that includes-
Virtual Worlds Professional
Online Pricing Module
Remote 3D viewer
Unlimited classroom training
and of course…. our revolutionary 4D showroom, that allows your customer to try on their future new room, for size.
Thank you to all that took time out of their busy day to be with us.
If you haven’t done so already, a visit to the TOTO showroom, 140-142 St John St, London EC1V 4UA, is well worthwhile. They have impressive products, working displays, and a very friendly team.
If you would like to find out more about Virtual Worlds ONE and how is can help your business, contact us on 01908 663848 or email email@example.com
Learning a CAD programme can seem daunting to some KBB users, especially those new to CAD. Virtual Worlds at Logicom recognises this and has created three new audio training videos, which teach the basics in less than ten minutes. The videos explain the prime navigation and key functions, enough for new users to begin to create their first 3D interactive room plans.
The three videos complement the existing available training, which includes a one-day Virtual Worlds Foundation Training Course for new users, and is backed up by the invaluable Virtual Worlds technical support helpdesk. The new videos introduce three core areas: An Introduction to Virtual Worlds, Navigating the 3D Environment, and Using Manufacturers’ Catalogues. Topics covered include how to use unique functions such as the customer Fly Tool and the 3D elevation, how to create rooms to exact dimensions and how to search and access the thousands of manufacturers’ products freely available as 3D models with the Virtual Worlds software.
Nathan MacLean, Acting Managing Director at Logicom explains: “In our experience, new customers to Virtual Worlds are eager to dive in and familiarise themselves with the software, but initially they need a bit of hand-holding. However, they do not necessarily want to wait for a formal training session. Our new videos are available 24/7, so they can get a good handle on the key navigation and interactive 3D functions within just ten minutes and at a time to suit them”.
Virtual Worlds Professional from Logicom is the popular 3D interactive and powerful CAD design software, which features thousands of KBB products from leading kitchen, bathroom and bedroom manufacturers and provides engaging 3D visualisations for customers.
Virtual Worlds by Logicom staff took to their bikes in aid of Red Nose Day on Friday 13th March. The 3D interactive, design software team organised a day full of activities and challenges in aid of the charity with the main focus of the day being a 24 hour static bike challenge with the team “virtually” cycling around the UK. Customers also got to participate by taking part in specialised workshops, with all proceeds going to the charity, as well as entering themed design competitions and taking part in the “Find the Red Nose” competition via the Virtual Worlds’ Design Viewer App.
The team, some of whom cycled throughout the night, clocked up an impressive 1,056 miles during their mammoth 24 hour challenge with customers and the like able to track the team’s progress via a live webcam on the Virtual Worlds’ website. The event has, so far, risen over £1,900 for the charity with donations still being received.
Managing Director, Nathan MacLean said “The Virtual Worlds team at Logicom are dedicated to improving the odds for success in our client’s businesses and I am proud that their duty of care extends beyond this, into the wellbeing of people that need a helping hand. The event was a huge success and a great motivational exercise for all involved…including myself!
A just world, free of poverty: we support this audacious goal, and ask that our partners in business do too by pledging money to this good cause.”
Donations can still be given via www.justgiving.com/logicom-red-nose-day