Olympus has introduced 4D VR technology into their bathroom designs, to allow customers to experience their new room at the very beginning in a fully immersive way.

Olympus Bathrooms offers a complete bathroom service, from the initial design through to supply and installation, with the showroom catering for a wide range of tastes. The latest 4D technology from Virtual Worlds enables designers to plan the room using the software and then output the design into an interactive Virtual Reality environment, where the customer can step into the room, move around and even interact with the fixtures and fittings.

Olympus Bathrooms’ Director, Roxanne Baker, said: “Not only is the 4D technology invaluable in helping customers make the right choice for them, it also allows us to display so many more products digitally than we would ever be able to fit in our showroom.

“Visualising a new bathroom is something that some of our customers struggle to see. However, the 4D system is brilliant and enables them to have the design in detail, so nothing is missed and they have full comprehension as to what products are going into their bathroom”

Roxanne also noted how the system helps at every point of the fitting process, with 2D plans being produced for the installation teams, to ensure the customer receives fantastic service from start to finish.

Roxanne continues:- “The 4D we offer generates a lot of interest and enables us stand out from our competitors. It’s been a huge success with conversion rates of 100% when the 4D software is used.”