Virtual Worlds answers rallying call from charity racing car team

Virtual Worlds is putting pedal to the metal in a new sponsorship deal with the Builders Merchant Federation (BMF). The Virtual Worlds logo will appear on the BMF team car for the famous Pavestone Rally.

The BMF have entered a four-man team for this year’s rally and set themselves a £5,000 fundraising target. The team were challenged with buying a road-legal car for under £500, dressing it up and participating in one big banger race across Europe. As a BMF member, Virtual Worlds was only too happy to step up and sponsor the team car, giving lots of exposure to the brand as the car makes its way along some of Europe’s greatest roads.

Taking place over three days in September, the Pavestone Rally aims to raise £175,000 overall for Teenage Cancer Trust, Variety and Rainy Day Trust, with cars racing from their Northern France starting point, on to Salzburg before meeting the chequered flag at Lake Como.

“The Pavestone Rally is a great, fun way to raise important funds for three very worthwhile charities and we wish the BMF team every success,” commented Nathan Maclean, Virtual Worlds Managing Director.

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