Virtual Worlds AR is an Augmented Reality solution that allows your customer to place a virtual product into their home by viewing it through the lens of an iPad or iPhone camera.
Seeing how a product will fit and look in their home removes doubt and provides peace of mind to purchase.
AR extends the versatility of Virtual Worlds, by transforming the entire Virtual Worlds library of branded 3D product models into real-world assets. As a sales tool, Virtual Worlds AR has been designed to meet clear objectives and is unique in its creation and mode of operation.
How it works
For the end consumer, Virtual Worlds AR is super easy to use. They simply scan an AR QR code (AR code) to then place the products into their home.
The creation of an AR code is typically done by a retailer, manufacturer or advertising company. This is done using Virtual Worlds Professional or the AR Utility Tool. A single AR code can represent either a single product, a selection of products, or a complete room design.
AR code generation is typically done once for use in a marketing project to then be used en masse by consumers. An example of this would see AR codes feature in a new glossy brochure, or on a showroom display sign. Similarly, an AR code can be created for a particular customer and sent by email to allow the specified product to be viewed remotely.
The AR code can be used to feature in any print or digital media. The AR code is key to simplifying the system’s management and use. It provides the flexibility to post edit the products that are assigned to an AR code, thereby allowing AR codes to be assigned with confidence in the early stages of working on a new marketing project. It also provides a better customer experience by removing the need to navigate any type of in-app catalogue database.
In the showroom
A retailer can obtain any product from Virtual Worlds simply by placing it into a room design and creating the AR code. Then on an iPad, they can place that product on display to see how it will look on the showroom floor.
Badges that list the products on display can feature AR codes to allow the consumer to visualise the product’s options. The option choices are created and managed by the retailer, giving them full control. Now, as well as feeling the quality of a product on display, Virtual Worlds AR provides your showroom with an interactive element that allows customers to see how it looks in a different configuration and finish.
Using print media as an example, the customer could be flicking through the pages of a beautiful glossy brochure. Next to each product photo is an AR code. By scanning the AR code, the customer can lift the product out of the page and view it in place with their home décor. They can then open and close doors and drawers to gain more information on detail and available space.
Browsing a printed brochure is an informed and pleasurable way of making a selection. Similarly, the AR code could have featured in a quotation, a flyer, or email. Being viewed in position and to scale within a room, the product is better placed to be sold.
Return on investment
Virtual Worlds AR is a big impact/low-cost solution that will see your business capitalise on more opportunity. All retailers will agree: If it’s on display, it is easier to sell!
The Virtual Worlds AR App is free to download and use. This allows anyone to scan AR codes and visualise products through the App.